Top 10 SEO Tips For Higher Your Website Ranked in 2020
Implementing SEO tactics is essential for ranking higher in Google Searches. SEO is the backbone of content marketing and using these tips lets you stay on top of search ranking. You want to achieve top rank for relevant keywords search about your website. Understand why you are implementing certain actionable steps. Put yourself in the shoes of the users who are coming to look for products and services. Get a deep insight into how Google search algorithm works so you can stay on top of all the searches.
1. Get colloquial with language
Understand how users think and the questions they are asking in their minds when performing a Google search. Get an insight into what your customer needs and utilize that information to create content in various formats for your website.
Keep the language natural and colloquial so users of all age groups can read the content of your website. When your website will be a source of useful information to users, Google is going to love your website.
2. Provide informative content
Users are looking for a lot of information online. Create blogs, Ebooks, and other formats of informational content that is easily downloadable and is useful for users. The quality of content you create has an impact on page ranking. Create grammatically-free, quality content for your website. Do not stuff keywords and use them naturally so you can beckon the attention of Google as well as users.
3. Create mobile indexed websites
Your website must be able to load on all devices. Optimize your website for mobile as well as laptops. More than 50% of users use their mobile phones for searches. When you optimize your website for mobile, you are likely to reduce bounce rates and increase conversions. To create a website it must be AMP version compatible so it can load on the mobile devices within seconds. Test the websites for page load times on all devices.
4. Add voice search
As per the statistics, a total of 50% of the search queries are made through voice search. Optimize the content on your website for voice search. Add keywords users are likely to use when performing a voice search. This widens your scope of your content appearing in various types of searches made on search engines.
5. Use video content for marketing
Get in touch with the industry leaders, take interviews, and create video content that is entertaining and useful. You can use video content for creating how-tos, testimonies, Q&A from industry influencers, and create content that has humour. You can ask the industry influencers to forward your content so it has a maximum reach. Visual content is more shareable than text. Create more useful and visual content on your website so it is shareable.
6. Use optimization tools to analyze your website
These tools give you insights about the areas where improvement is needed. You can use these tools to optimize your website for all the missing elements, review page elements, titles, meta descriptions, and use the best practices to keep the content and the layout of your website optimized.
7. Create directory listings
Citations for local and global search make your website and company more visible. When your citations are up-to-date you develop authority and better reach. You get better exposure on Google search and this improves the Google ranking.
Create business profiles for your business in directories and get an upper hand over your competitors. You can create a local landing page that has the address of your company and keep it optimized for local searches.
8. Spend more time promoting content
Create less yet quality content consistently and spend more time promoting it so it gets a wider reach. Create content that is sharable. Add social media buttons on your website for every content you create so it is easy for users to share the content with a click of a single button. Add buttons for all the popular social media sites on your posts and make them visible.
You can also use marketing automation tools so you can update the directories with new content as it gets created with a single click.
9. Use the Google Console to track progress
Every time you create and optimize content track it for progress. The dashboard gives insights about the progress and the days where there has been more traffic on your website. You can understand which post has fared well and what the users like. The metrics are helpful in letting you know how you need to improve your content for better ranking.
10.Check these metrics for improvisations
Keyword ranking is one of the most important metrics to focus on. Check the ranking of the keywords you use and how they perform. Many free tools are available to check the performance of these keywords. Use Google Analytics to get deeper insights into organic search data. You will know which blog has more page visits.
You can optimize the content of the blogs that had fewer page visits. You can also view how much time users have spent on your page. Check the quality of backlinks and other links that are linking back to your website. Add internal links so users stay longer on your page. Create content so you have returning users.
Conclusion
Always give a shout out to various elements of your pages and do not slack off. Review past and current content and keep the pages optimized using these tips. Understanding the user intent, creating sitemaps, and other SEO tactics are going to help your website get a better page rank.
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